Olay Luminous Niacinamide + Vitamin C Moisturiser is crafted with BIOAVAILABLE NIACINAMIDE (Vitamin B3) with 99% purity that penetrates 10 layers deep and is easily absorbed by the skin to reveal its even glow from within^ and STABLE & POTENT VITAMIN C that helps reduce the appearance of dark spots and discolouration. Clinically proven to reduce up to 46% of dark spots for 2X brighter skin. UP TO 46%* REDUCTION IN DARK SPOTS FOR 2X BRIGHTER SKIN** BIOAVAILABLE NIACINAMIDE (Vitamin B3) with 99% purity that penetrates 10 layers deep and is easily absorbed by the skin to reveal its even glow from within^ STABLE & POTENT VITAMIN C that helps reduce the appearance of dark spots and discoloration EXPECTED RESULTS 1st use: Brightens and hydrates skin 8 weeks: Reduction in dark spots appearance PROVEN RESULTS^^ - 96% agrees skin feels hydrated after use Formulated without^^: Sulphates, Parabens, Phthalates, Petrolatum, Mineral oils.. *Clinical Study, 120 subjects, 8 weeks usage **vs a basic regular moisturiser ^Refers to Niacinamide+ Vitamin C penetration up to epidermis layer ^^Consumer study, 145 females aged 18-54, USA 2020. ^^excludes impurities due to manufacturing process.