Oral-B Dental Science Sensitivity and Gum Gentle White toothpaste provides immediate relief from sensitivity pain* and strengthens gums for clinically proven healthy gums*when used as directed*starts working immediately by blocking tubules Oral-B's breakthrough INSTASHIELD FORMULA delivers 2-in-1 benefit of refreshing sensitivity relief and clinically proven healthy gums. Creates a shield of protection against food/drink triggers for sensitivity relief Neutralises harmful plaque bacteria at the gum line to promote gum health. 80% of sensitivity actually starts at the gumline. Strengthen gums to protect against future sensitivity Soft mint flavoured