Colgate Total Plaque Release Toothpaste helps to fortify your gums to make them stronger* - Powerful formula made with Amino Foam and Zinc Minerals - Goes deep to release 3X bacterial plaque along the gumline^ - Gentle fragrant mint flavour for fresh breath - Antibacterial & Fluoride toothpaste We've switched to a recyclable tube! Follow local council guidelines for recycling HDPE 2 plastics or recycle with Terracycle. Size: 95g Flavour: Gentle Fragrant Mint Directions for use Brush thoroughly at least twice a day, for at least 2 minutes or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. ^Vs regular non-antibacterial fluoride toothpaste after 3 months continuous use; deep refers to deep into bacterial plaque. *by reducing more plaque bacteria vs regular non-antibacterial fluoride toothpaste. STRONGER GUMS: Colgate Total Plaque Release toothpaste helps to fortify your gums to make them stronger (by reducing more plaque bacteria vs regular non-antibacterial fluoride toothpaste) PLAQUE RELEASE: Goes deep to release 3x bacterial plaque along the gumline (Vs regular non-antibacterial fluoride toothpaste after 3 months continuous use; deep refers to deep into bacterial plaque) POWERFUL FORMULA: Made with Amino Foam and Zinc Minerals FRESH BREATH: Gentle fragrant mint flavour for fresh breath RECYCLABLE TUBE: Made in a recyclable tube. Follow local council guidelines for recycling HDPE 2 plastics or recycle with Terracycle