COMMITTED TO GOOD THINGS At Coles, we partner with Australian farmers and suppliers who share our passion for meat, including where it comes from, and how it is produced. That_x001A_s why all Coles Brand fresh beef is 100% Australian Grown with No Added Hormones. So, you can feel confident you_x001A_re getting consistently great taste and quality every time. CUT GUIDE CHUCK & BLADE Beef chuck steak is sourced from the front of the animal and has delicious internal fat. Slow cook it in casseroles or curries to really bring out its naturally rich flavour.