Authentic For over 40 years, Earth Choice has pioneered green approaches to product, packaging and processes - setting the standard for the future of cleaning and leading the way in Australia. Powerful Nature is powerful but it takes more than plants to make an Earth Choice product. Each formulation contains powerful active ingredients sourced from natural elements, rather than petrochemicals to create a powerful cleaning solution that's gentle on the earth. Attainable Tough on stains, gentle on the wallet Earth Choice believes in prioritising planet over profit, it exists to ensure Australians have access to natural cleaning solutions that don't harm the earth. Always meeting the needs of families, stocking where you shop, and selling at an affordable price. Earth Choice Ultra Concentrate Laundry Powder. Touch on stains, gentle on nature. Sourced from nature - Plant based formula. - No petrochemical cleansers. - Reduce chemical waste & pollution. - Free from ammonia & chlorine. - Biodegradable (Surfactants are readily biodegradable according to Australian Standard AS4351). Grey water & septic safe - Septic safe. - Low sodium. Recycled & recyclable - Box made using 95% recycled packaging. Cruelty free / vegan - Not tested on animals / CCF accredited. - Free from animal derived ingredients. Australian made & owned