At Coles, we believe chickens should be raised to RSPCA standards. It_x001A_s why all our Coles Own Brand fresh chicken isn_x001A_t just 100% Aussie, it_x001A_s raised on RSPCA Approved farms. It means that no matter which Coles Own Brand fresh chicken you choose, you know it_x001A_s been humanely farmed to RSPCA standards. These standards ensure the environment where the chickens are raised is enriched for a higher level of animal welfare. When you choose our Coles Own Brand free range fresh chicken, you're choosing RSPCA Approved chicken. Becoming RSPCA Approved and labelling as free range is no simple task. In this farming system, once properly feathered, birds must have access to the outdoors for a minimum of 8 hours a day, room to forage and explore and the freedom to express natural behaviours like perching, dust bathing and scratching.