DermaVeen is not only free from common irritants, it is formulated with 100% natural finely milled oat from the Avena Sativa plant - known as Colloidal Oatmeal. Offering a host of dermatological benefits, Colloidal Oatmeal is scientifically proven to help: - Hydrate. - Fight dryness. - Restore the protective barrier. - Soothe skin prone to itch & irritation. DermaVeen Daily Nourish Moisturising Lotion is lightweight, non-greasy, and specifically formulated for dry or sensitive skin. The unique soothing lotion forms a protective moisture layer, replenishes the skin barrier & locks in moisture leaving skin smooth, supple & healthy. Specifically formulated for dry or sensitive skin Hypoallergenic Fragrance-free