Olay Luminous Niacinamide + Hyaluronic Super Face Serum is a deeply hydrating formula enriched with Hyaluronic Acid and 99% Pure Niacinamide. It is penetrates 10 surface layers deep^ and is easily absorbed to intensely hydrate the skin for visibly smoother and more radiant skin in 28 days. Suitable for dehydrated skin. Olay Luminous Niacinamide + Hyaluronic Super Serum is also formulated without nasties, that means, no parabens, sulphates, phthalates, petrolatum or mineral oils. ^epidermis layer - Fast absorption, non-greasy - Deeply hydrating face serum formula that plumps up the skin, for visibly smoother and more radiant skin in 28 days. - Penetrates 10 surface layers deep^ to bring out skin's dewy glow from within. - Suitable for dehydrated skin FORMULATED WITHOUT^: Sulphates, Parabens , Phthalates, Petrolatum and Mineral Oils FORMULATED WITH: Niacinamide 99% Purity (Vitamin B3) Pro-vit B5 Vitamin E. ^excludes impurities due to manufacturing process.