TRESemme Purple Toning Shampoo, enriched with purple pigment and coconut oil, removes brassiness and yellow tones, resulting in a light, bright blonde. As part of the TRESemme Pro Collection Purple Toning range, it's never been easier to achieve the blonde you want. Our Purple Toning range is enriched with nourishing oils to rehydrate dry hair caused by blEaching, giving you soft and vibrant hair. Use the complete range to enhance your colour and nourish blEached hair. Get salon-quality hair at home with TRESemme Pro-Collection range. This shampoo is Step 1 in our Purple Toning range. Directions: Apply to wet hair, lather, then rinse thoroughly. For best results, follow up with our Purple Toning Conditioner and Mask in Steps 2 and 3. Since our salon beginnings in 1948, TRESemme has been creating professional-quality haircare products to help you achieve the look and style you want, every time. TRESemme understands how great hair gives you the confidence to walk taller every day. Inspired by stylists and tested in salons, our products are designed to help you achieve salon-gorgeous hair every day. They are salon-quality formulas without the salon price tag. TRESemme does not test on animals and is PETA approved worldwide. To learn more about the range or access stylist tips & tricks, scan or go to our TRESemme website: tresemme.com/au. TRESemme Purple Toning Shampoo, enriched with purple pigment and coconut oil, removes brassiness and yellow tones, resulting in a light, bright blonde This rich purple shampoo contains nourishing oils to rehydrate hair that is dry from blEaching TRESemme's salon-quality formula contains coconut oil to brighten and moisturise coloured hair Our professional-quality shampoo contains no sulfates, alcohol or parabens For best results, use Purple Toning Shampoo as part of your TRESemme Purple Toning hair care routine, before applying conditioner and toning mask Our nourishing shampoo brightens blEached hair, is made in Australia and is PETA approved.