At the first signs of a sniffle, a snotty nose, a little cough, a sore throat or a tickle.. A flu or a choo... trust EASEaCOLD for kids. EASEaCOLD Kids Cough, Cold & Flu contains echinacea to actively shorten the duration of the common cold, while ivy leaf relieves symptoms of cough and bronchial mucous congestion. EASEaCOLD Kids Cough, Cold & Flu DUAL ACTION non-drowsy formula fights colds in 2 ways: 1) Actively shortens their cold with a proprietary blend of ingredients including echinacea to get them better quicker. 2) Effective relief of symptoms including sore throat, blocked & runny nose, cough & bronchial mucous congestion.