Inspired by the colour science of purple shampoos, meet Colgate Advanced Whitening Purple Toothpaste. Our colour correcting technology helps to neutralise the yellow tones in your teeth for a brighter smile! The formula has a stain protection system to help prevent new stains plus daily anticavity protection to give you whiter teeth in 7 days*! Don't miss out on the hottest oral beauty trend and try Colgate Advanced Whitening Purple Toothpaste. - Colour correcting technology - Whiter teeth in 7 days* - Gentle for daily use - Freshens breath - Daily anticavity protection Colgate Advanced Whitening Purple toothpaste is also sugar free, vegan and gluten free. Boxed Contents: 1 x Purple Toothpaste Size: 120g Made in a recyclable tube and carton. Remove cap before recycling. *helps to reduce surface stains when brushing twice daily WHITER TEETH IN 7 DAYS: Use Colgate Advanced Whitening purple toothpaste for whiter teeth in 7 days, when brushing twice daily, help to reduce surface stains. PURPLE COLOUR CORRECTING TECHNOLOGY: helps to neutralise the yellow tones in your teeth for a brighter smile. STAIN PROTECTION: Formula helps to prevent new stains. CAVITY PROTECTION: daily anticavity protection. DAILY USE: The colour corrector whitening toothpaste is safe for daily use