All-aboard for baby's first teeth, and a smart start to healthy smiles. Gently cleans tiny teeth and gums so you and baby are on track to building great brushing habits together. Toot! Toot! - 0% artificial flavours, preservatives, sweeteners & colours - Mild Fruit flavour - Age-appropriate fluoride level - Stand-up tube - Gel toothpaste format COLGATE KIDS TOOTHPASTE: Gently cleans tiny teeth and gums CONTAINS: 0% artificial flavours, preservatives, sweeteners & colours KID FRIENDLY FLAVOUR: The Colgate Kids toothpaste comes in a mild fruit flavour AGE APPROPRIATE FLUORIDE LEVEL: Suitable for children and toddlers 0-3 years of age STAND UP TUBE: Made with a stand-up tube in a gel format and 80g in size