Colgate Advanced Whitening Toothpaste Plus Tartar Control is a whitening paste with active Micro-Cleansing Crystals, clinically proven to gently polish and effectively whiten your teeth. It fights plaque and cavities to ensure your teeth stay as healthy and strong as they are white. Effectively removes stains Gentle for daily use Freshens breath Fights cavities & removes plaque Tartar is a yellow mineral build-up that can dull the natural whiteness of your teeth. The formula contains ingredients to help prevent tartar from sticking to your teeth and effectively whiten your teeth, lifting off stains to give you whiter teeth in 7 days. Colgate Advanced Whitening Tartar Control Toothpaste is sugar free, gluten free and vegan. Made in a recyclable tube (does not include cap). Boxed Contents: 1 Toothpaste Size: 115g Smile on! We believe glowing confidently starts by owning your smile. It doesn't matter what others think, as long as you keep your smile strong you can rock your day. Clinically proven to effectively whiten your teeth, we're here to help you be unstoppable. So Flaunt your look and feel your best, knowing there is a little magic in every white smile. WHITER TEETH IN 7 DAYS: Use Colgate Advanced Whitening Tartar Control toothpaste for whiter teeth in 7 days CLINICALLY PROVEN: Micro-cleansing crystals help polish away surface stains from the enamel to promote the natural whiteness of teeth TARTAR CONTROL: Formula prevents tartar from sticking to teeth and lifts off stains CAVITY PROTECTION: Fights cavities, removes plaque and freshens breath DAILY USE: Fluoride formula, gentle for daily use