It's not easy to concentrate, which is why we avoid it at all costs. But some juicers looove to concentrate so much, they use it in their juice! Concentrate is a kind of cryogenically frozen juice that's brought back to life years later by adding water, flavour, sugar and other stuff. Eww! That's why we made nothing but; good, simple, fruit juice - no preservatives, no additives, just Aussie fruit. And because we love to support local farmers and growers - we will always only use Australian oranges, right from our own backyard. What good could we do beyond the juice fridge? Made with 100% real fruit No added sugar No preservatives No artificial flavours 100% Australian Oranges 100% Australian Fruit.