All pet food is not made equal. It's the ingredients we use in Applaws that make our food different. Every single one is carefully selected to help your pet thrive. Seeing pets thrive, seeing their eyes sparkle, seeing them be the best they can be - that's happiness to us. It's where we started and it's what we live for Each and every day. Made with 100% NATURAL INGREDIENTS. Made with REAL FISH. NO unnecessary cereals, fillers or additives. We pride ourselves on the quality of our ingredients that your pet will love. 100% NATURAL - Just ethically sourced, natural ingredients that will help your pet thrive. REAL FISH - We insist on using only the highest quality, human grade meat protein in our recipes. NATURALLY HIGH IN TAURINE - Essential for proper function of the heart and eye health NO NASTIES, NO FILLERS - We only use the ingredients listed on the pack, nothing hidden. COMPLEMENTARY PET FOOD - Feed alongside a complete wet or dry food including Applaws complete dry food, for a balanced diet. SOURCE OF OMEGA 3&6 - Helps your pet get a perfectly shiny coat..