All pet food is not made equal. It's the ingredients we use in Applaws that make our food different. Every single one is carefully selected to help your pet thrive. Seeing pets thrive, seeing their eyes sparkle, seeing them be the best they can be - that's happiness to us. It's where we started and it's what we live for Each and every day. Made with 100% NATURAL INGREDIENTS. Made with REAL MEAT. NO unnecessary cereals, fillers or additives. We pride ourselves on the quality of our ingredients that your pet will love. MADE WITH NATURAL INGREDIENTS - Just ethically sourced, natural ingredients that will help your pet thrive. 50% MEAT - We insist on using only the highest quality meat protein in our recipes. GRAIN FREE - We never use cheap or unnecessary fillers in our kibble. AUSTRALIAN MADE - made to the highest food industry standard of ingredients, safety, and quality; using Australian meat and localingredients wherever possible. COMPLETE PET FOOD - Contains everything your pet needs to be happy and healthy. SOURCE OF OMEGA 3&6 - Helps your pet get a perfectly shiny coat..