Still with the goodness and energy of wholegrain wheat, and a great malty taste, Weet-Bix Cholesterol Lowering is a natural source of fibre and is low in saturated fat and sugar. Weet-Bix Cholesterol Lowering is also a good source of iron, essential B vitamins including thiamin and folate. - Weet-Bix Cholesterol Lowering is effective - the 2 grams of plant sterols in a daily serve of Weet-Bix Cholesterol Lowering is clinically proven to actively lower LDL cholesterol levels by up to 9% in 4 weeks as part of a healthy diet low in saturated fat. - Weet-Bix Cholesterol Lowering is easy - eating just two Weet-Bix Cholesterol Lowering daily, provides the optimal amount of 2 grams of plant sterols in one serve. - Weet-Bix Cholesterol Lowering is enjoyable with the same great taste as the regular Weet-Bix Australians know and love. - The Heart Foundation endorses the 2 grams of plant sterols per serve of Weet-Bix Cholesterol Lowering as an effective and easy way to lower cholesterol as part of a healthy diet and healthy lifestyle choices. One 36g serve of Weet-Bix Cholesterol Lowering contributes over 60% towards the Grains & Legumes Nutrition Council 48g Wholegrain Daily Target Intake. Weet-Bix Cholesterol Lowering can be found in the cereal aisle next to regular Weet-Bix. For more information visit: https://www.weetbix.com.au/