All the taste of regular Weet-Bix, made from organic whole wheat. With the goodness and energy from 97% wholegrain, Weet-Bix Organic provides a source of fibre, magnesium and is low in fat and sugar. Sanitarium has championed the goodness of wholegrains since it started making Weet-Bix back in 1928. Why eat Wholegrains? Dietary Guidelines recommend eating wholegrains - they are full of nutritional goodness and are an important part of a balanced diet and lifestyle. Each part of the grain contains essential nutrients, so when you eat wholegrains, you get, the complete package. Wholegrains contain carbohydrate, fibre and minerals. Start the day with Weet-Bix Organic, and you will be well on your way to meeting the Wholegrain Daily Target! Did you know? One 30g serve of Weet-Bix Organic contributes over 60% towards the Grains & Legumes Nutrition Council 48g Wholegrain Daily Target Intake. Weet-Bix Organic is certified with Australian Certified Organic. The certification process ensures every step of farming and production protects the integrity of the organic produce. 97% wholegrain Low in Sugar Certified Organic Wheat Source of Fibre